![]() If you want to avoid the famous real estate income roller-coaster, then you need to stay consistent and keep sending your newsletter out, even when you get busy.įor that to happen, your newsletter needs to be easy to build and quick to send. Most agents who reach this point get too busy and stop doing the one thing that got them that success in the first place: They stop sending a regular newsletter. You'll start to get busy, appraising properties and eventually listing and selling more houses. The challenge is that once you start sending a high-quality newsletter, you'll start to get some traction. Keep it simple: easy to build and quick to sendįor a real estate newsletter to be truly effective, it needs to be consistent. Most marketing focuses simply on profile ( "look at me, I'm in real estate!") and does nothing to establish credibility.ĭemonstrate proficiency in your email newsletter by including recent sales info and by writing about challenges your owners are facing, like whether to renovate before selling, when to sell to get the best price and how to choose an agent. Your marketing needs to build profile (so more people know who you are) and demonstrate proficiency (so they know you're good at what you do). You need them to know you're good at marketing real estate.You need those sellers to know who you are.If you want to attract sellers to list with you, you need two things: ![]() Most agents miss this key aspect when marketing themselves to potential vendors. The goal is to help your clients find a good deal. ![]() It doesn't matter if it's your listing or someone else's. TIP: Include a listing with a sharp asking price as your 'buy of the week' in your next newsletter. We've got a bunch of amazing houses on the market right now and we'd love to see you at any of our open homes this weekend."Ĭhange it up each time you send out your newsletter. And investors are actively looking for new properties. "We're seeing increased activity compared to last month, especially in the first home buyer market. Not in a boring old 'it's a great time to sell' kind of way but something more like. There's one thing that attracts real estate opportunity better than bus-backs, billboards, and banging on doors.Įffective real estate newsletters are upbeat at all times, focussing on the positive aspects of the current market, the opportunities available, and the light at the end of the tunnel. What if they actually looked forward to receiving your newsletter? It's possible if you get the content right (more on that shortly). Imagine how your local database contacts would feel if they picked up some piece of useful knowledge every time they read one of your newsletters? Especially if that learning helps us improve in some small way. Here's an example you can send out this week: How to sell your home for the best possible price. ![]() It stays fresh and never goes out of season. Timeless real estate advice is evergreen content. So it stands to reason that effective real estate newsletters should include timeless advice that helps your future clients make educated real estate decisions. If you can help them improve the value of their biggest asset, you'll win their respect and their attention. Most homeowners have the vast majority of their net worth tied up in real estate. Guess what kind of marketing has the longest shelf-life? Marketing that contains something helpful or educational. The 5 key features of an effective real estate newsletter: Whether you send it out by email or post it to local homeowners (or both), there are 5 elements that make up an effective real estate newsletter.Įmbrace these 5 key features and you will be setting yourself up for success with an efficient marketing approach that can generate listings on a consistent basis throughout your career. 6 min read Photo by Melinda Gimpel / Unsplash.
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